How To Build A Solid Content Marketing Strategy

 

How To Build A Solid Content Marketing Strategy

A great Content Marketing strategy builds communities, inspires engagement, and increases rankings. Likewise, it provides high-quality, problem-solving relevant information, aiming to satisfy the consumer needs.

Whether your a new online business or an established business content marketing is an excellent strategy to boosting internet traffic.

Why Is Content Marketing Important?

With so much brand static, consumers have learned to tune out the noise and only engage with the most useful and relevant product information. An effective content marketing strategy connects your business story to the consumers needs.

 

Producing content on random subjects with no clear goal in mind is a recipe for disaster. There’s a great chance you could drive traffic to your business site, but what are the chances of conversion?

An Exceptional Content Marketing Strategy Can Increase Your Conversion Rate.

A Solid Content Marketing plan can produce impressive results. Such as increasing your conversion rate six-time to those who lack a business story relevant to their product or service. 

The key to successful content  marketing is generating a strategy that serves the broader business objectives with genuinely high-quality, exciting content that aligns with that strategy.

Five Broad Steps To Creating An Effective Content Strategy:

Step 1: Plan With Purpose
Step 2: Know Your Audience
Step 3: Create Great Content
Step 4: Distribute Content
Step 5: Measure What Matters

1. Plan Your Content Marketing With Purpose

Plan Your Content Marketing with Purpose. By having a reliable content marketing approach, your company can improve its brand awareness, engage with your target audience, and generate qualified leads.

There isn’t a generic template for content marketing because a content marketing strategy is unique to business goals, audience, brand story, and channel mix.

Choose Your Content Marketing Goals

Your content marketing strategy needs to align with long-term marketing and business goals. These goals should include blog posts, video presentations, and newsletters.  

For Example

you might want to develop trust with a specific segment; or perhaps you're trying to get a certain number of visitors to sign up for an exclusive offer. Having set goals in place helps you achieve effective content that gets the results you want.

An excellent place to start the goal planning process is by performing a content audit. Content audits check for opportunities and improvements or content gaps to fill.

Content Marketing There Is No "I" In Team

Before creating your content, create a team. Your team needs to define your brand’s personality so that it communicates in a consistent voice. Identify brand strength and promote it throughout your content marketing message. 

Another great idea is to create an editorial calendar to share with your team. The editorial calendar allows an effective content marketing process through planning, research, creation, and distribution stages.

2. Content Marketing Connecting With Your Target Audience

Focus on which audience you’re targeting and the channels you will use to distribute and promote your content. Because without proper targeting and distribution strategy, the content will not reach the likely consumer.

Understand Your Audience

To have a clear understanding of your audience. Pounder on the following question:

1. Who are you targeting?
2. What do you want them to know?
3. Which format best communicates the message?
4. What segment is prevalent to your product or service?

Having a firm knowledge of your target audience will make it simpler to create content that resonates with your selective viewers. Each message’s tone will vary, depending on the class of customer you’re trying to reach and where they are.

3. How To Create Great Content

Fortunately, there are loads of sources you can check for great content ideas. Here are three places to start:

1. Your customers
2. Your competitors
3. Google KeyWord Planner

Communicate with your customers regarding the challenges they’re facing or products they are most interested in learning. Customer engagement can provide a wealth of content ideas. Furthermore, examine what your competitors aren’t doing and content gaps you can fill. to you time and time again.

Finally, make a list of important, relevant topics based on what you know about your business and research-related search terms within Google Keyword planner. Keep in mind:

• Publish unique content, and people will remember you.
• Recommend you.
• Come back

4. Distributing Content Throughout Social Channels

Social Media is a great tool to distribute content. An effective social media content strategy can help you grow your business, maintain your social presence and engage with the audience.

Social Media content marketing allows an excellent opportunity to connect and share information. Social Media Advertising key performance metrics result from the number of retweets, shares, comments, likes, and views.

Below is a comprehensive list of places you should be sharing your content marketing:

• Social networks: Facebook, Twitter, Google+, and LinkedIn
• Presentation sharing sites: SlideShare and Authorstream
• White Paper sharing sites: Cio Whitepapers and Bitpipe
• Video sharing sites: YouTube and Vimeo
• Image sharing sites: Pinterest and Instagram
• Blog sharing sites: Medium and LinkedIn

As a successful small business, how your content is performing across social media is vital to your traffic, page rank, and conversion. 

5. Measuring Content Marketing Through Google Analytics Organic Traffic

Organic traffic is driven by Search Engine Optimization (SEO). Business websites that optimized their search content will see a steady increase in organic search traffic. As well, improved their positioning in search results. As a small business, it is essential to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  

Also, when you compose and promote blog content regularly, you can use traffic data from Google Analytics to track the results and connect these efforts to actual ROI. 

Be sure to look at website traffic numbers over long-term intervals to see trends and report on improvement over time.

Time Spent on Page

With the Google tool, you can view the time spent on particular pages compared to the site average. Knowing if the time-on-page is higher for one page will give you a clear indication of your content marketing effectiveness.

An Exceptional Content Marketing Strategy Increases Conversion Rates

The Google component also provides insight into how many people complete transactions on individual pages. Such as a purchase, cart conversion, or download of information. Depending on your business, you can set up goals in Google Analytics based on your parameters.

 With the Google Analytics tool, you can observe visitor referral traffic. The traffic could be produced from Facebook, Linked In, Twitter, Instagram, and so forth. Identifying where your content resonates the most can help you locate qualified leads.

Summary

Content marketing is the spine of marketing. Back in the days when the internet was foreign, Content marketing played an essential role in product recognition. 

Newspapers were the primary source for content marketing and were highly effective. However, times have changed with the fame and impact of the internet.

Today content marketing’s impact is vast as communities are consuming a lot more content daily. Is Your website in need of a content facelift?

We tailor a bespoke content marketing strategy for each of our clients. Drive more traffic towards your business website! Contact Us Today!