Guide To Local SEO Start Optimizing Your Website Now

 

What is local SEO?

“Local SEO is a search engine optimization (SEO) strategy that promotes your business to be more visible in local search results on Google. Small companies that have a physical location or serve a geographic area can profit from local SEO.”

How Does Local SEO Work?

Local SEO works in conjunction with “Google My Business. Before we dive into Local SEO, let’s take a quick look at how Google works. Google studies hundreds of factors, both your Google profile and business website, to determine if it’s relevant to display as a search result. 

Next, Google forms a “digital footprint,” obtained from each viewpoint of your Google profile and website, weighs and combines them for search engine return results. Your digital footprint defines whether you’re a top result to an inquiry that a user types into Google.

Google My Business

Local SEO works in conjunction with “Google My Business.” Listing your local business with Google My Business makes it easier for people to discover your company? Once listed, your local business will show up on Google Maps when users search for businesses like yours.

Once you build a Google My Business account next you will have to be optimized for local searches. By optimizing your local searches, you are letting Google know — through all kinds of signals — that your business is located in a specific area and wants to be found by customers in that area. 

How Does Google Local Pack Effect Local SEO?

“Google Local Pack is a group of three local business listings that appears in response to search queries for products or services provided by local businesses.”

Why Is Local Pack Important To Local Searches?

Unlike organic search results, taken from Google’s index of websites, the Local Packs’ listings originate from the Google My Business directory.

The Local Pack also includes a map of the relevant area and a link to “More Places,” which opens up the Google Local Finder (the complete list of local businesses).”

Local SEO Vs. Global SEO

Local SEO is a sub-discipline of SEO. Technical SEO focuses on getting higher rankings for your website’s pages for National and International searches.  Local SEO aims for higher rankings in specific areas, such as towns or regions. 

Why Optimize Websites for Local Searches?

Optimizing your local business website is about making sure people can find you online and offline. Due to the Covid-19 Pandemic you may not be getting visitors in your building. However,  with Local SEO provides you the opportunity to target an audience that is located in the same geographical area as you are on your website. 

Local SEO Content Marketing

Google knows from your profile and product content whether a searcher is looking for a local “solution” for a problem. These search queries are particularly vital for small businesses, as they mostly provide services or products for a local audience.

If you want to rank for these local searches, a local SEO content strategy is your ticket to success. 

Think about it, with the amount of information available on the web, a customer finding what they need would be nearly impossible! Without some help sorting through it. Google ranking systems are designed to do just that!! Sort through hundreds of billions of webpages in your local search index to find the most relevant results in a fraction of a second. As an outcome, present them in a way that helps your potential customer find you.

Content is meant to be consumed, so it’s essential to know your target audiences and define it to their interests, their problems, and generate relevant keywords to capture those potential local customers. 

Local Mobile Searches

Local search is not a new concept; it has been around for years. However, due to the recent increase in mobile internet access, local mobile search has exploded. Mobile local SEO has become hugely significant for the success of small businesses offering local products or services.

Social Media Integration

Social media services provides your audience more ways to engage and interact with your brand. In order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate a solid social media throughout your communication channels.

Summary

 

Whether you run a small business, recently launched a start-up, or can’t seem to market a company effectively, we can help you get started. Our Local SEO experts have extensive experience in helping clients climb Search Engine Rank Pages (SERPs) and earn a spot on the Google 3-Pack. We’ll help your business rank higher on Google Maps so that you can reap the benefits of high-quality traffic, high conversions, low customer attrition, and great sales.

Don’t where to start? Not a problem. Just Set up a free 30 minute consultation to get started now! We also offer award-winning  content marketing, website design and development, social media management, and local SEO services.